Customer-based strategies are built on the realization that it is often easier and more lucrative to keep an existing business relationship instead of acquiring a new customer every time you have to make a sale. Customer-based strategies are also motivated by the realization that some customer segments are more profitable than others.

Customer-based strategies are built on the realization that it is often easier and more lucrative to keep an existing business relationship instead of acquiring a new customer every time you have to make a sale. Customer-based strategies are also motivated by the realization that some customer segments are more profitable than others.