Customer-based strategies are built on the realization that it is often easier and more lucrative to keep an existing business relationship instead of acquiring a new customer every time you have to make a sale. Customer-based strategies are also motivated by the realization that some customer segments are more profitable than others.

Efficient Marketing conceptualizes and creates Loyalty programs and products tailor made to customers’ specifications. These campaigns efficiently used and leveraged to strengthen relationships, while customer segmentation is used to identify, and please, the more profitable segments. Our customized approach helps customers maximize the return on their investment by nurturing them with personalized, automated, and actionable tips at every stage of their life cycle